Custom Audience discovery.
Identify up to 3 key sub-segments
(for Scented campaign):
People with strongest emotional response towards ad and others like them
Light buyers or people who are most likely to purchase
Bespoke client affinity
• Emotional Segments
• Personality Segments
• Cultural Segments
• Motivational Segments
BYOD (Bring your own data)
Audience modeled from client data supplied
to Frodoh
Could stem from inhouse CRM, DSP or DMP
• Demo
• Interest
• Behavioral
• Intent
• Store visits
• Location
• Weather
Relevant context via Grapeshot
FrodohEQ Lift measures the post-viewing impact of your campaign. All results are measured against proprietary benchmarks developed in the same controlled test environment conditions. An online panel of 200 consumers are surveyed: 100 are shown your video (Exposed), 100 are not (Control). We measure the metrics below and compare the difference in results between the two groups to calculate the uplift generated by your advertising.
