Elevate. Engage. Succeed

Audience Solution

Reach the right audiences via EQ audience solution

FRODOH USES THREE DATA
STRATEGIES TO REACH YOUR AUDIENCE

Frodoh 1St PARTY DATA

Custom Audience discovery.
Identify up to 3 key sub-segments
(for Scented campaign):

Emotional Audience

People with strongest emotional response towards ad and others like them

Intender Audience

Light buyers or people who are most likely to purchase

Affinity Audience

Bespoke client affinity

UNIQUE 1ST PARTY TAXONOMY

• Emotional Segments
• Personality Segments
• Cultural Segments
• Motivational Segments


2nd PARTY DATA

BYOD (Bring your own data)
Audience modeled from client data supplied


to Frodoh
Could stem from inhouse CRM, DSP or DMP


3rd PARTY DMP AUDIENCES

Relevant segments:

• Demo
• Interest
• Behavioral
• Intent
• Store visits
• Location
• Weather

Contextual

Relevant context via Grapeshot

Frodoh EQ Lift

FrodohEQ Lift measures the post-viewing impact of your campaign. All results are measured against proprietary benchmarks developed in the same controlled test environment conditions. An online panel of 200 consumers are surveyed: 100 are shown your video (Exposed), 100 are not (Control). We measure the metrics below and compare the difference in results between the two groups to calculate the uplift generated by your advertising.

...

BRAND RECALL

Stand out from the crowd:
how memorable is your video?

BRAND FAVOURABILITY

What do consumers really think
of your brand?

EMOTIONAL ENGAGEMENT

Does your content resonate?
Measure the emotions that matter
for your campaign.

PURCHASE INTENT

Discover how effective your
campaign is in driving the
sales needle.

BRAND VALUES

Find out how consumers
perceive your brand with our
brand values.

POST-VIEWING INTENT

Will your content get people
talking or is it the next viral
sensation?
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Reach Out

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Call Us

+91-973-600-3333

Corporate Address

Frodoh Business Solutions Pvt Ltd U-8, Lower Ground Floor, Green Park, Delhi South West, Delhi DL 110016