The Advantages
Data-driven targeting
Go beyond demographics and leverage first- and third-party data to
reach your most valuable audiences on every screen.
Incremental reach
Use linear TV data to extend reach to net-new households, with the
goal of maximizing audience penetration and your budget.
Premium inventory
Run your ads on content from major networks and streaming platforms
around the world, including live sports and high-profile events.
Smarter optimizations
Let our AI, prioritize spend towards light TV viewers and
cord-cutters to maximize your incremental reach beyond linear.
Precise frequency
Control frequency across networks, channels, and devices to achieve
more efficient reach — and a more positive experience for viewers.
Unified measurement
Measure the impact of your ads across networks and publishers,
tracking both digital and traditional metrics, from gross rating
points, to reach and frequency, and even sales.
